Whether you purchase a Joolz Stroller or accessories, you will most likely come across a design on each box. Not just a packaging design, but instructions to transform our cardboard box into something new. Every box can be transformed into a functional yet beautiful piece of art. This can be used to play with or used as decoration throughout your home.
This sustainable packaging concept encourages reuse of boxes so that they aren’t just thrown away. “It’s just a shame to throw away all that cardboard”, our creative director remarked. And that’s how it started. We dived into our own youth sentiment and came up with the idea to recycle our packaging into cute animals. We call that Positive design.
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