With our Positive Design Philosophy, we wanted to inspire families to live a positive life. So, we’ve found a way to turn one of our Joolz accessories into a soft and cuddly animal. In 2015, we teamed up with the CSR-certified organization i-did to design ED the elephant, our first up-cycled project. i-did who upcycles companies’ materials took our Joolz footmuff and designed it into a fun stuffed toy. With its big floppy ears and wide eyes, it was set out to be a welcoming animal for babies and mums. Ed was definitely a positive way to reuse surplus products. By introducing our animal friend, we wanted to make a meaningful impact towards a more sustainable world.
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