Ed the Elephant

Comfortable, cuddly, soft and completely made of up-cycled Joolz footmuff

December 11, 2018 · Reading time: 5 minutes

Joolz_IDid_EdTheElephant_F_LRWith our Positive Design Philosophy, we wanted to inspire families to live a positive life. So, we’ve found a way to turn one of our Joolz accessories into a soft and cuddly animal. In 2015, we teamed up with the CSR-certified organization i-did to design ED the elephant, our first up-cycled project. i-did who upcycles companies’ materials took our Joolz footmuff and designed it into a fun stuffed toy. With its big floppy ears and wide eyes, it was set out to be a welcoming animal for babies and mums. Ed was definitely a positive way to reuse surplus products. By introducing our animal friend, we wanted to make a meaningful impact towards a more sustainable world.